Top 5 Social Media Tips for Furniture Brands in 2024

Navigating the ever-evolving world of digital marketing requires a mix of confidence, intuition, and creativity. For contract furniture brands in 2024, mastering social media is key to engaging clients and standing out in a crowded market. Here are five must-know tips, backed by real-world examples from industry leaders, to boost your social media game.

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1. Augmented Reality (AR): Bring Your Furniture to Life

Forget traditional photos—give clients a taste of what your furniture will look like in their spaces with Augmented Reality (AR). It’s like trying before buying, making decision-making more fun and interactive.

Case Study: IKEA Place Take a cue from IKEA’s AR app, IKEA Place, which lets customers virtually place 3D models of furniture in their rooms. It’s a game-changer for making shopping experiences more personal and engaging.

Tips:

• Develop AR filters or tools that allow clients to visualize your furniture in their office or hotel spaces.

• Use AR in ads to showcase new collections tailored for commercial environments.

• Encourage clients to share their AR experiences with your furniture for social proof.

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2. User-Generated Content (UGC): Let Your Clients Shine

Who needs influencers when your clients can be your biggest advocates? User-Generated Content (UGC) is gold—it builds trust and shows real-life applications of your furniture in action.

Case Study: Herman Miller Herman Miller excels at featuring photos of their clients’ workspaces with their furniture on social media. It’s authentic, relatable, and boosts their brand credibility.

Tips:

• Run contests or challenges for clients to share photos of your furniture in their commercial settings.

• Highlight UGC on your social media to showcase different uses and styles.

• Engage with clients who share about your brand to foster a community feel.
  

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3. Sustainability Sells: Show Your Eco-Friendly Side

Sustainability isn’t just a buzzword—it’s a selling point. Highlight your eco-friendly practices to attract clients who care about the environment and want quality, sustainable furniture.

Case Study: Steelcase Steelcase’s commitment to sustainability, from recycled materials to zero-waste manufacturing, sets them apart as an eco-friendly leader in the industry.

Tips:

• Share behind-the-scenes content about your sustainable sourcing and production processes.

• Highlight certifications or partnerships with environmental organizations.

• Educate clients on the durability and longevity of your furniture to combat throwaway culture.

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4. Micro-Influencers Matter: Connect with Niche Audiences

Influencer marketing isn’t just for big names. Micro-influencers in the office decor and commercial design niches can have a big impact. Partner with them to showcase your furniture in real-world settings.

Case Study: Knoll Knoll collaborates with designers and architects who have strong followings in commercial design. It’s a targeted approach that resonates with their niche audience.

Tips:

• Find micro-influencers who align with your brand values and have engaged followings.

• Co-create content that features your furniture in authentic commercial environments.

• Measure and adjust your influencer campaigns based on performance and feedback.

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5. Short-Form Videos: Engage with Reels and TikToks

Capture attention with short-form videos on platforms like Instagram Reels and TikTok. These formats are perfect for showcasing your furniture’s versatility and style in a lively, engaging way.

Case Study: West Elm West Elm uses Instagram Reels to showcase quick, captivating videos of their furniture in beautifully designed spaces. It’s entertaining and informative, drawing in a wide audience.

Tips:

• Create visually appealing videos that highlight different uses and features of your furniture.

• Share tips on office design, space planning, and furniture maintenance through video content.

• Use trending sounds and hashtags to increase the reach and discoverability of your videos.

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Choosing the Right Strategy for You

In 2024, contract furniture brands can elevate their social media presence by embracing AR technology, leveraging user-generated content, showcasing sustainability efforts, collaborating with micro-influencers, and using short-form videos effectively.

These strategies not only engage clients but also strengthen brand credibility and foster a sense of community.

At the end of the day, the strategies contract furniture brands employ on social media should align seamlessly with their own brand's DNA. Whether you're considering a fresh approach or refining your current strategy, it's crucial to stay true to what sets your brand apart. Ready to re-evaluate and optimize your social media strategy? Feel free to book a call with us at Mosh & Shout.